As a retailer, you can rely on magazines and the internet to help you source products. However, nothing really matches going to a trade fair and seeing for yourself how products look and feel. Getting to really know the products first before you commit to selling them in your shop is essential. It also means there’s no nasty surprises, such as realising an item isn’t quite what you expected or you perhaps overestimated the popularity of the products.
You also get the chance the meet the suppliers themselves and therefore build friendly and long-lasting working relationships. There really is a lot of value in chatting face-to-face with the people you’re going to be dealing with later on, and you can get a much better idea of whether it’s really going to work for you.
The Autumn Fair is held at the NEC in Birmingham and is the largest home and gift buying event of the season with over 1,600 UK and international exhibitors. This trade fair also grows continuously with each passing year and the location is perfect for retailers across the country to access easily. Tthe popularity of this trade fair ensures you can be pretty sure that you’ll be able to discover the very best products to sell in your store.
Trade fairs such as these often have a lot more to offer than just products though – you’ll find live shows and catwalk shows in fashion sectors, insightful seminars and demo areas where you can pick up practical tips like gift wrapping and much more.
The seminars can cover a broad range of subjects from how to improve your website, to getting more visitors to your website. Intelligent Retail are a company that cover these sorts of subjects in their seminars for the Autumn Fair.
Throughout the fair, there are ‘feature areas’ designed to help your buying decisions and they are brilliant interactive zones to show you exclusive products and live demonstrations. Sign up free to visit the Autumn Fair and you’ll be able to get lots of guides to ensure you don’t miss anything.
There is so much to learn and so much to see at the Autumn Fair that one day is simply not enough! So book a short stay at a hotel or B&B close by to really get the most out of this great eye-opening event.